This year, with the ongoing pandemic situation, many industries took a hit from production to supply as well as marketing, but this did not deter the aspirational plans of British Paints. The brand went on aggressively into the market with two new products as well as a brand new campaign communication and film. British Paints has recently launched a range of paint shades under the product names Expa All-rounder and Shingar All-rounder. The speciality of both these products is that they can be applied to both the interior and exterior of the house. The Expa All-rounder and Shingar All-rounder also come with 5 and 3 years’ warranty each and is available in 20 Ltr, 10 Ltr, 4 Ltr and 1 Ltr packs. On top of that, these paints also enable the walls with Silicon Protection, Water Resistance, Fungus Resistance and a range of shining and sparkling colours.
And the campaign didn’t just stop at static digital creatives. The brand went ahead and produced a full-fledged promotional film. Just as vibrant as the whole campaign is, the film too reciprocated the vibrancy with colourful video bytes from different nooks and crannies of the nation. Furthermore, the entire idea and concept is quite a scalable one. Keeping the same theme, the brand is now venturing into the festive season with a spin-off communication – Har Ghar Har Tyohar Rang Gungunaye wherein they can cover different celebrations from around the country.