For Every Rs 1 Invested, the Dettol School Hygiene Education Programme Delivers Rs 33.05 of Social Value

Business Wire India

  • In the past three years, initial investment of Dettol School Hygiene Curriculum INR 15.9 crore has yielded worthy outcomes
  • At a time when hand hygiene is of critical importance to prevent the spread of COVID-19, an increase of 86% in the adoption of hygiene practices by students was witnessed  
RB, under its flagship campaign, Dettol Banega Swasth India today, launched the Social Return on Investment (SROI) Evaluation Study Report of its successful Dettol School Hygiene Education Programme at ISC-FICCI Indian Sanitation Conclave 2020. The virtual discussion focused on the need for an integrated approach to WASH in schools in the times of COVID-19.

The link between hygiene and public health has now been clearly established. Yet, proper handwashing practices remain elusive in much of the country. Even before a meal, 69.9% of rural India still washes their hands without soap. Another 15% only wash their hands with water after defecation. The Dettol School Hygiene Programme was envisioned as a step towards improving poor sanitary practices in schools, homes, and communities, by promoting behavioural changes.

Mr. Ravi Bhatnagar, Director External Affairs and Partnerships, Reckitt Benckiser Health AMESA, said, “We at Dettol BSI believe in the idea of health & hygiene for all. Dettol School Curriculum in partnership with our development partners was introduced to drive behaviour change among young children based on age appropriate behavioural nudges. Our aim is to emphasize on the need to facilitate a sanitized environment & to create the importance of WASH in preventing the spread of infection amongst children.”

He further added, “There is a tremendous amount of work done by corporates, NGOs and citizens to work with the Government. However, to address the current situation we all must come together to fight this pandemic. A standalone intervention receives a lower social return on investment, however with an integration of interventions which is more nutrition-sensitive including water, right to nutrition & diarrhoea management, social return on investment touches the ratio of 1:47. This creates a bigger impact on society. It’s time we look at hygiene, sanitation and health together and not separately to tackle this pandemic.”
Ms. Naina Lal Kidwai, Chair, India Sanitation Coalition, said, “In addition to the monetary investment, corporates like RB also bring their ability to successfully implement and their need to measure outcomes that we see in the SROI report of the Dettol School Hygiene Education Programme. The fact that we can measure every 1 rupee invested has delivered 33 rupees of social value is a huge multiplier when looking at actual impact on ground.”

“Through the hygiene programs in school, we have seen role reversal of children & parents where children have taken up the role of teaching the right way to wash hands. They have become an agent of change in communities in spreading awareness about health & hygiene. We believe that hygiene curriculum should be part of the daily school day. As we have seen through the pandemic, the only way to protect ourselves from diseases is by washing hands,” said Ms. Tinni Sawhney, CEO, Aga Khan Foundation.

Key highlights from the report:

  • For every Rs 1 invested, the Dettol School Hygiene Education Programme delivers Rs 33.05 of social value
  • An initial investment of INR 15.9 crore has yielded worthy outcomes through innovations such as using creative platforms to reinforce key hygiene measures, structured hygiene sessions in schools, supporting trainings at multiple levels and more, we have brought about social value worth INR 526 crore
  • At a time when hand hygiene is of critical importance to prevent the spread of COVID-19, an increase of 86% in the adoption of hygiene practices by students was witnessed  
  • The program has reached 13 million children so far and counting across 8 states, 40 districts and 650,000 schools across India
  • 250+ Schools awarded by PM under Swachh Vidyalaya (Clean School) Awards
  • Direct Impact on children:
    • 14.2% Reduction in diarrhoea among children
    • 17% Increase in school attendance
    • 89% students follow all the necessary hygiene practices which have been taught in school
    • 92% students share hygiene knowledge with parents and family members
The Dettol School Hygiene Education Programme seeks to drive behaviour change through a multifaceted approach, which targets schools and the community at large. The school programme has been designed in recognition of the fact that, by changing the mindset and behaviour of school students, they can become a catalyst for change in schools, homes and neighbourhoods. By working with teachers and principals, the right knowledge can be passed on to build good habits in children and future generations.

Major School Hygiene Education Programme interventions that helped to bring Behavioural Change Communication/aspect are:

  1. Hygiene Corner: A dedicated corner to teach WASH practices using posters, paintings, etc.
  2. Adoption of Games and Experiential Learning Methods: Gamification helped to make learning fun and day-to-day application led to experimentation of the lessons learnt at home and in school.
  3. Distribution of Hygiene Kits: Access to soaps, hand-wash and sanitary pads.
  4. Soap Banks: Soap kept near toilets and wash basins for use before and after meals or after using the toilet.