CenturyPly Introduces Innovative Solution Firewall Technology

Business Wire IndiaCenturyPly, India’s largest manufacturer of plywood and decorative, has announced yet another innovative solution in its Architect ply and Club Prime range of ply  – launch of Firewall technology to ensure that its customers get critical time to act and be safe in case of fire. Firewall Technology is the outcome of arduous and indigenous research work done by the organization. The organization has decided to offer this benefit currently to its customers at no additional cost.

Firewall technology involves use of nano-engineered particles, which are embedded in the polymer matrix of plywood, giving it best-in-class firefighting properties. Ordinary plywood once ignited rapidly gets destroyed, it acts as a medium to spread fire within minutes. It also generates a lot of smoke. The rapidly spreading fire ignites and destroys everything in its way, the smoke hinders rescue operations and may suffocate people to death. Before one can realise and act, the raging fire causes irreparable losses like loss of life, trauma, injuries, mental disorders, emotional and financial instability and loss of precious belongings. CenturyPly now enriched with Firewall technology is certified as the best in class by Indian Standards (IS 5509), American Society for Testing Material (ASTM E84) and British Standard. (BS476 Part 7) when measured against critical parameters like flammability, spreadability, penetration, smoke developed index. Century Ply with Firewall Technology is best prepared to fight against self-disintegration due to fire and to contain the spread of fire and smoke generation. This helps in rescue operations, allowing time for its consumers to save their own and loved ones’ lives or call for emergency help, fire engines, ambulances etc. Once the source of fire is removed it also acts to self-extinguish the fire. 

CenturyPly has always been in the forefront in terms of being innovative and self-reliant, especially to bring out solutions consistently which are aimed to ensure that its customers get the best value and peace of mind while using CenturyPly – be it water-proof, borer and termite proof,  Virokill technology and now Firewall Technology.

Concerned by the one after another fire tragedies across the country, the brand understands how crucial it is to ensure fire safety in urban and rural habitats, and continued investment in equipment and infrastructure to guarantee the same.

Commenting on the launch, Mr Keshav Bhajanka, Executive Director, Centuryply said, “We are deeply concerned about the rising incidences of fire across our country and we have decided to focus on what can be done to address this issue so that our customers continue to derive peace of mind from our solution. The result is this unique Firewall solution, which prepares our plywood to be the best in class to fight fire and give crucial time to save lives and valuables in case of fire breaking out. We have decided not to charge any additional price for this, keeping the delivery of customer satisfaction as the main purpose.”
Century Plywood reinforced with Firewall technology will be available across all dealers, retailers and from their own e-shop https://www.centuryply.com/eshop/ along with Flipkart and Amazon, without having any additional cost applied.