HDFC Life’s ‘Bridge the Gap’ initiative to enhance life insurance awareness

Business Wire India
HDFC Life, one of India’s leading life insurers, has launched an important initiative to elevate public awareness about life insurance. For several years, HDFC Life has been actively promoting National Insurance Awareness Day, celebrated on 28th June, through various campaigns.
Life insurance is a vital element of financial planning, offering essential security and protection against life’s uncertainties. Despite its significance, life insurance penetration in India is strikingly low at only 3.2%, with a substantial protection gap of about 91%. This highlights a pressing need for greater awareness and education on the subject.
In response, HDFC Life has introduced the ‘Bridge the Gap’ campaign. This initiative aims to clarify the benefits of life insurance and inform the public about its importance. Through strategic partnerships and innovative outreach efforts, HDFC Life seeks to educate consumers on the critical role of life insurance.
The campaign features a combination of on-ground activities and digital initiatives. Notably, HDFC Life has partnered with ET NOW to produce a series of informative chat shows. These shows feature discussions with HDFC Life leaders and their partners, covering various aspects of financial planning with life insurance, including protection, child plans, and retirement options.
Click the link below to watch:
The ‘Bridge the Gap’ initiative has received a significant response, and HDFC Life is dedicated to expanding its reach to include more individuals under the protection of life insurance. This effort supports the Insurance Regulatory and Development Authority of India’s (IRDAI) goal of achieving ‘Insurance for All’ by 2047.
Speaking on this Suresh Badami, Deputy Managing Director, HDFC Life, said, “Life insurance is essential for financial planning. While most people are now aware of life insurance products, they do not fully assess whether they have sufficient coverage to safeguard their loved ones, for fulfilling their own financial goals or savings for their retirement period. Our ‘Bridge the Gap’ initiative aims to encourage individuals to assess their responsibilities and take steps towards completely understanding solutions that fully protect them on all these aspects.”
HDFC Life’s ‘Bridge the Gap’ initiative is not just a campaign but a commitment to reducing the life insurance coverage gap and empowering individuals to secure their financial futures.