RECUR Announces Strategic NFT Partnership with Sanrio for the First Time Bringing the Hello Kitty Iconic Brand into the Digital Collectible Space

Business Wire India

RECUR today announced a strategic partnership with iconic brand, Hello Kitty, to create a fan-focused platform that will bring the beloved character to the NFT space for the very first time.


RECUR is thrilled to create a bespoke experience for Hello Kitty fans, some of the most engaged and dedicated fans in the world, to buy, collect and trade Hello Kitty NFTs as digital products and collectables. RECUR is eco-friendly and blockchain agnostic, ultimately enabling the Hello Kitty NFTs to be interoperable across chains. The Hello Kitty experience and NFTs will be available beginning in Q1 of 2022.


Silvia Figini, Chief Operating Officer, Sanrio – EMEA, India and Oceania, Mr Men – Worldwide said: “To explore this new and innovative business is for us a big challenge. For Sanrio, stepping into the NFT space adds a new way of being part of contemporary culture and provides our fans a new way to enjoy our brand.”


Additionally, RECUR is announcing its first proprietary NFT that will be available for purchase on December 9th. The NFT, a “Portal Pass,” will offer early access to RECUR’s entire IP library and experiences, among other forms of utility. RECUR has already amassed some of the largest fan bases of IP in the world with Hello Kitty as the latest addition. The RECUR Pass will be available to purchase for 24 hours only, offering a unique and limited opportunity for fans to establish themselves as early RECUR community members.


“Sometimes you may find yourself thinking ‘I wish I could have been there when it happened.’ Well, we are excited to share with our community that the RECUR Portal Pass is your chance,” say co-founders Zach Bruch and Trevor George. “Through this one day, 24-hour sale, you will receive early access to what will be some of the greatest digital collectibles for generations to come, and that’s only the beginning. We are excited to be able to share our roadmap, one that features unbelievably extensive utility considering who our IP & collectible partners are.”


The RECUR Pass roadmap and details can be found at




Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, LittleTwinStars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, Kerokerokeroppi and the British icons Mr. Men Little Miss.


Sanrio was founded on the small gift, big smile philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry and includes the operation of a number of theme parks. Sanrio boasts an extensive product lineup of around 50,000 products, which are available in over 130 countries and regions around the world. To learn more about Sanrio, please visit and follow us on Facebook, Instagram and Twitter




Founded by crypto industry expert Zach Bruch and digital licensing industry pioneer Trevor George, RECUR is a technology company that designs and develops on-chain branded experiences that allow fans to buy, collect, and re-sell digital products and collectibles (NFTs). RECUR will be chain agnostic and is fundamentally changing the NFT market by creating and setting the standard for a decentralized recurring royalty, creating the widest distribution and reach for NFTs minted on their platform.

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