Australian Red Cross Taps Boomi to Help Raise $27M For Flood-affected Communities

Business Wire India

  • Boomi provides data connectivity and technical support to ensure success of the recent Australia Unites Telethon
  • Following recent wins in Australia and New Zealand, Boomi recently set the industry record for largest customer base among integration platform vendors

Boomi, the intelligent connectivity and automation leader, today announced its support in helping Australian Red Cross raise over $27 million for flood-affected communities by enabling real-time data access throughout the Australia Unites Telethon flood relief initiative.


Australian Red Cross Taps Boomi to Help Raise $27M For Flood-affected Communities (Graphic: Business Wire)

Australian Red Cross Taps Boomi to Help Raise $27M For Flood-affected Communities (Graphic: Business Wire)

In February, communities in northern New South Wales and southern Queensland were hit by severe flooding that devastated thousands of people’s homes and livelihoods. All three major Australian commercial TV networks subsequently hosted a live telethon to raise money for Red Cross’ work with affected households. With four days to prepare, Red Cross teamed with Boomi to ensure its technology infrastructure could handle the magnitude of anticipated supporter engagement during the five-hour national broadcast.


“While it looked smooth receiving 30,000 dial-ins on TV, the backend infrastructure in making the telethon possible was a huge feat,” said Brett Wilson, Chief Information Officer (CIO) at Australian Red Cross. “Australians were eager to dig deep. On top of the caller influx, we saw 24,000 concurrent web users on our donations page. To ensure fellow Australian support could be processed and received by those affected, we needed our technology performing as it should. Boomi was the common link that pulled all our systems and data together, handling the Telethon’s traffic surge and ensuring supporter engagement was accurate and stable.”


Red Cross implemented the Boomi AtomSphere Platform in 2020 as its integration platform to connect a number of its core applications. This helped ensure data about its operations, stakeholders and members would remain secure, accurate and always available, and formed the foundations of the MyRedCross online portal.


For the Australia Unites Telethon, Red Cross rapidly scaled its Boomi services to focus on priority systems – including the MyRedCross portal, customer relationship management system (CRM) Pivotal, financial application Technology 1, and other internal cloud services – to maintain seamless connections for the duration of the live event. Boomi’s local support team assisted with preparation and remained on standby to ensure the technology performed as intended.


Through the generosity of the public, the telethon provided more than 66,000 people with cash assistance grants.


Red Cross said the achievement comes at a critical time with extreme weather events increasing in frequency and severity. The agility and stability of its data foundation will help the organization continuously respond to the ongoing humanitarian impact of climate change, quickly and effectively.


“We hear a lot about the role of data in today’s world, but rarely do we see such concrete displays of tangible community outcomes,” said Nathan Gower, Head of Business Development, Australia and New Zealand (A/NZ) at Boomi. “The applications and systems that make up the Red Cross donations process were put to the test during the Telethon, and the $27 million raised is a testament to the connectivity and accuracy of data stitched into the charity’s technology outfit. Boomi’s role of integrating data to better connect people and donations will become more and more pronounced as Red Cross focuses its support on helping Australian communities be better prepared for climate adaptation.”


Boomi has been positioned as a Leader in the Gartner® Magic Quadrant™ for Enterprise Integration Platform as a Service (EiPaaS) for eight consecutive years.


As a category-leading, global software as a service (SaaS) company with the largest customer base among integration platform vendors, Boomi touts a growing user community of over 100,000 members, and one of the largest arrays of global systems integrators (GSIs) in the iPaaS space. The company boasts a worldwide network of approximately 800 partners, including Accenture, Deloitte, SAP, and Snowflake; and partners with the largest hyperscaler cloud service providers, including Amazon Web Services, Google, and Microsoft, among others.


The company recently received the Gold Globee® Award in the Platform as a Service (PaaS) category, and has garnered a prestigious 5-star rating in the CRN Partner Program Guide, a definitive list of the most notable partner programs from industry-leading technology vendors that provide innovative products and flexible services through the IT channel. Boomi’s cloud-native, low-code platform helps organizations across all industries connect data applications, streamline workflows, and deliver more integrated customer experiences.


Additional Resources


  • Read the Australian Red Cross case study
  • Learn more about The Boomi AtomSphere Platform
  • Explore the Boomiverse Community
  • Follow Boomi on Twitter, LinkedIn, Facebook, and YouTube


Gartner Disclaimer:


Gartner, Magic Quadrant for Enterprise Integration Platform as a Service, Eric Thoo, Keith Guttridge, Bindi Bhullar, Shameen Pillai, Abhishek Singh, September 29, 2021


Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER and Magic Quadrant are registered trademarks and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Note: Boomi was recognized as Dell Boomi from 2014 to 2019.


About Boomi


Boomi aims to make the world a better place by connecting everyone to everything, anywhere. The pioneer of cloud-based integration platform as a service (iPaaS), and now a category-leading, global software as a service (SaaS) company, Boomi touts the largest customer base among integration platform vendors and a worldwide network of approximately 800 partners – including Accenture, Capgemini, Deloitte, SAP, Snowflake, Amazon Web Services, Google Cloud, and Microsoft. Global organizations turn to Boomi’s award-winning platform to discover, manage, and orchestrate data, while connecting applications, processes, and people for better, faster outcomes. For more information, visit


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