Room to Read India Rolls out Its 4th Annual Flagship Reading Campaign on the Theme of Reading Equals

Business Wire IndiaAs part of its commitment to ensure children’s learning across the country, Room to Read India rolled out its annual flagship campaign #IndiaGetsReading across twelve states of India. The fourth year of the campaign, themed on Reading Equals – Padhna Jahan Samaanta Wahan, will start from August 15 and conclude on September 8, the International Literacy Day, with a National Seminar at New Delhi. The Reading Equals campaign symbolizes Room to Read’s undertaking to promote the habit of reading in children and support the development of foundational literacy skills across the country.

The campaign will see active engagement of children, parents, caregivers, teachers, government officials, corporate partners, and volunteers, both at the national level and at the state level. Various activities have been curated to ensure that stakeholders participate to create a conducive environment for the culture of reading to prosper. Some of the key activities for this campaign include pledge reading time with children, reading melas, mobile libraries for children, seminars, workshops, street plays, arts and crafts, and other competitions. This year, through a Read-a-thon that will take place across the 12 states of India (Andhra Pradesh, Bihar, Chhattisgarh, Delhi NCR, Jharkhand, Karnataka, Madhya Pradesh, Maharashtra, Rajasthan, Telangana, Uttarakhand, and Uttar Pradesh) in an offline mode, Room to Read India will attempt to bring together a record number of readers to read for a specific time duration.

Sourav Banerjee, Country Director, Room to Read India says, “Building on the success of the previous three years of the ‘India Gets Reading’ campaign, Room to Read India, in this edition aims to reinforce key learnings and greater participation from across the country to bring spotlight on the importance of reading. Through the Reading Equals campaign, we want to establish reading as a great equalizer that eliminates inequities, inspires people to stand against discrimination, and makes the world a better space! With on ground and digital activations, this campaign will ensure that the Reading Equals messaging transcends boundaries to sensitize and benefit people, especially children at scale.”
Reading Equals zeroes down on reading as one of the highest priorities of the Indian education system, marked by India’s New Education Policy 2020. The three-week-long campaign would reaffirm Room to Read’s belief that when children get equal opportunities in life, they can transform their lives and the lives of their communities.