Spendflo raises $11 million Series A led by Prosus Ventures and Accel to Bolster all-in-one SaaS Buying and Management Solution

Business Wire India

  • The company plans to accelerate global expansion, having multiplied its revenue 15x in the past year.
  • This round enables the growth into an all-in-one SaaS buying and Management solution.

Spendflo, an all-in-one SaaS buying and management solution, today announced the completion of an $11M Series A fundraising round led by Prosus Ventures and Accel. It comes just ten months after its seed round, bringing the total funds raised to $15.4 million from investors, including Prosus Ventures, Accel, Together Fund, Signal Peak Ventures, and Boldcap Ventures. This round allows the company to fuel product growth and accelerate global expansion with a strong focus on furthering growth in the North American market.


The company has experienced a hockey-stick growth trajectory since its inception and established a solid global presence, serving customers across North America, Europe, APAC, and the Middle East. Spendflo has grown 30% month on month since the start of 2022, multiplying its revenue 15 times, growing its customer count by 5X, and expanding the team size fourfold.


As part of the company’s growth efforts, Spendflo plans to broaden its North American footprint through the hiring of regional market leads and deploying on-ground activity that will result in greater awareness and Spendflo usage.


“As cost optimization becomes a priority, Spendflo is becoming the go-to, tailor-made solution for buying, managing, securing, and saving on SaaS from one place. It fits like a glove for growth-hungry businesses and helps them unlock maximum ROI on their SaaS stack,” says Siddharth Sridharan, Co-Founder and CEO of Spendflo.


“In the wake of a financial market downturn, the company’s capital-efficient business model has proven compatible with fast-growing businesses looking for ways to push through and shift strategies from growth-at-all-cost to profitability-first growth. Spendflo supports the optimization of everything from a company’s cloud software expenses to financial metrics that matter today, including gross margins, runway, and burn rate,” adds Rajiv Ramanan, Co-Founder and CRO of Spendflo.


“Outsourced SaaS procurement and management is emerging as a dominant area of interest for organizations, driven by a complex SaaS stack and need to rationalize cost base. We’ve tracked Spendflo’s journey since their initial days and are extremely impressed with the team and its pedigree, evolution of product platform and features, and a roster of marquee logos across the globe. We are confident in their ability to become a ‘single source of truth’ for SaaS customers by offering value added features around infosec compliance, cloud cost optimization and cybersecurity. We are thrilled to partner and support Spendflo in their ambition to become a global SaaS buying and management platform,” says Ashutosh Sharma, Head of Investments, India at Prosus Ventures.


In a statement, Dinesh Katiyar, Partner at Accel, said, “Spendflo has evolved from a SaaS buying solution into an all-in-one platform. Today they help businesses at every stage of their SaaS buying and management journey while saving them countless hours and millions in both time and money respectively. Their continuous upward growth has shown us they’re the right team to tackle and solve this challenge.”


The company’s growing customer base consists of marquee brands and fast-growing unicorns. Since the last funding round, Spendflo has helped many modern high-growth businesses, including Mindtickle, Hasura, Drip, 4G Clinical, and Wodify, save up to 26% of their annual SaaS expenses with their solution.


Originating first as a SaaS buying point solution to save costs, Spendflo is now an all-in-one platform to buy, manage and secure SaaS. Spendflo’s Buying Hub streamlines the SaaS procurement process, while the Management Hub provides visibility into SaaS usage and spending. The Security Hub facilitates collaboration and fast-tracks buying cycles.


With SaaS becoming an integral part of mainstream operations, fast-growing businesses have access to a platform that ensures spending and stack are continuously optimized to unlock maximum ROI on SaaS investments.


For additional information, please visit: www.spendflo.com


About Spendflo


Spendflo is an all-in-one SaaS buying and management solution. Founded in 2021 by Siddharth Sridharan, Ajay Vardhan, and Rajiv Ramanan, the company is backed by Accel, Prosus, and Together Fund. Spendflo’s customers include Mindtickle, Hasura, Drip, 4G Clinical, and Wodify. For more information, contact [email protected].


About Prosus


Prosus is a global consumer internet company and one of the largest technology investors in the world. Operating and investing globally in markets with long-term growth potential, Prosus builds leading consumer internet companies that empower people and enrich communities. Prosus is a global consumer internet group and one of the largest technology investors in the world. Operating and investing globally in markets with long-term growth potential, Prosus builds leading consumer internet companies that empower people and enrich communities. The group is focused on building meaningful businesses in the online classifieds, food delivery, payments and fintech, and education technology sectors. Through the Prosus Ventures team, the group invests in new technology growth opportunities within logistics, fintech, health, blockchain, social and ecommerce platforms, agriculture and more. The team actively backs exceptional entrepreneurs who are using technology to improve people’s everyday lives. Each month, more than 2 billion customers across the globe use the products and services of companies that Prosus has invested in, acquired or built. To find out more, please visit www.prosus.com.


About Accel


Accel is a global venture capital firm that aims to be the first partner to exceptional teams everywhere, from inception through all phases of private company growth. Accel has been operating in India since 2008, and its investments include companies like BookMyShow, BrowserStack, Flipkart, Freshworks, Chargebee, Clevertap, Cure Fit, Myntra, Swiggy, and Urban Company, among others.