WNS and HFS Research Launch Gen AI Market Impact Report

Business Wire India

WNS (Holdings) Limited (NYSE: WNS), a leading provider of global Business Process Management (BPM) solutions, today announced the launch of a market impact report, Democratizing Gen AI: A Reality Check for Business Transformation, in partnership with HFS Research, the global research and analysis firm. The report highlights insights from business leaders across seven industries, who have shared their priorities, challenges, and progress in their respective Gen AI journeys.

According to the report, Gen AI represents a transformative force with the potential to democratize access to AI and flatten decision-making structures. The pressure on enterprise leaders to adopt Gen AI is coming from multiple angles, including client expectations, societal influences, and C-suite mandates. The report highlights industry-specific applications and use cases that point toward a pragmatic approach to Gen AI adoption, with a clear focus on internal operational improvements and productivity gains.
Some of the key insights in the report include:

  1. While Gen AI’s rapid growth caught most leaders off guard, emphasizing the need for vigilance, it represents the culmination of decades of R&D in AI.
  2. The urgency to adopt Gen AI is fueled by customer expectations, market dynamics, and grassroots employee enthusiasm.
  3. Leaders are increasingly looking to deploy Gen AI for internal improvements and productivity gains to build the confidence needed to expand their offerings to clients.
  4. As Gen AI democratizes AI across the enterprise, decision-making power concerning AI applications and other critical aspects will be decentralized.
  5. For many enterprises, the first step in this journey is setting realistic expectations regarding the potential impact of Gen AI
“The Gen AI journey is all about re-imagining what is possible, balancing great expectations with grounded realities, and treating setbacks as stepping stones. Our in-depth interactions with industry leaders provide invaluable perspectives on how Gen AI is re-shaping the business landscape and the strategic considerations we face in embracing this technology,” said Keshav R. Murugesh, Group CEO, WNS.
Complacency is not an option. We urge enterprise leaders to embrace Gen AI’s transformative potential with clear expectations and a commitment to customer-centricity for success in this era-defining journey,” said Phil Fersht, CEO and Chief Analyst, HFS Research.
Here is the link to download the report. Some leader interactions have been captured in a videocast series and can be accessed here.