Announcing the sale Ms. Swapna More, Co-Founder KAGAAY said that, “The pandemic has dealt a major shock to the sector and the sale of residential units plummeted in 2020. At such a time, we believe KAGAAY’s Flash Sale is a ray of hope for developers as well as buyers. Our main aim for hosting this sale is to boost the real estate market by creating a demand among customers, who will benefit from exclusive deals offered by developers. This is a unique initiative where we bring in KAGAAY’s deep expertise in real estate marketing and technology to create a platform which will benefit buyers immensely and bring transparency in the property buying process.”
KAGAAY is an ISO 9000: 2015 and a RERA certified company, it is also registered with Start-up India. The app is ready to download for iOS and Android users and has already received a Google Play rating of 4.8. On registration and link sharing, it also offers redeemable reward coins to the newly registered users. The prospective buyers can also take part in a small survey to self-evaluate their home buying choices. The information provided by the prospective buyers in the survey will also help KAGAAY in understanding the psychodynamics of home buyers, their preferences, likes/dislikes etc. using which KAGAAY will be able to provide better home buying choices to the buyers.
The App has been designed and developed with two major perspectives in mind:
2. Right price asset advantage for investors and buyers.
KAGAAY has already met with resounding success in a similar endeavour last year. In 2019, KĀGAAY had launched its first draw for a Mumbai based realtor Commander Estate Developers LLP, which had seen a total number of 196 number of properties worth Rs 49 Cr being booked. Despite the pandemic leading to halting the property registrations quite early, the realtor had still managed to complete registrations of sale agreement of 80 properties through first draw of lots, generating a total business of 15.16 Cr in this challenging period for real estate.
While KĀGAAY had collected registration fees of 3.22 Lacs INR through 521 number of registrations, the EMD (Earnest Money Deposit) collected in that first draw was 21L INR through 421 number of applications.