Neurobion Dons the Purple Ribbon to Commemorate Nerve Health Awareness Week in India

Business Wire India

  • Launches the ‘Ab Feel Karega India’ campaign to raise awareness on Nerve Health and the role of B Vitamins in supporting healthy nerves
  • Spotlights the importance of early diagnosis and treatment in rural and semi-urban areas of Uttar Pradesh through various on-ground interventions

P&G Health, the Health Care division of Procter & Gamble and makers of Neurobion, commemorated the Nerve Health Awareness Week 2023 for the third consecutive year in a row by announcing its ‘Ab Feel Karega India’ campaign. The campaign has been launched with an intent to raise awareness and maximise conversations about Nerve Health in India especially, the rural and semi-urban areas where there is relatively less awareness about this condition.

Vitamin B1, B6, and B12 play essential roles in the maintenance of a healthy nervous system. Vitamin B1 provides energy to the nerves, vitamin B6 helps with signal transmission in nerves, while vitamin B12 helps with neuronal regeneration.  To help emphasize on the role of B Vitamins in supporting healthy nerves, a host of on-ground activities are also being planned. It will shed light on the importance of early diagnosis, its impact on quality of life, and how to improve their nerve health through various on-ground interventions such as diagnostic nerve camps to help doctors diagnose nerve health related conditions early on, Nukkad Nataks, Interactive product demos etc. These activities will be held in collaboration with pharmacists, physicians, medical and HCO partner associations.

“As a leader in nerve care, P&G Health has always been committed to educating communities about the effects of Nerve damage on quality of life. As we commemorate the Nerve Health Awareness Week this year, we intend to continue promoting better collective health by encouraging everyone to don the purple ribbon with us. Our campaign “Ab Feel Karega India” is a step ahead in our journey towards sensitizing and encouraging the less informed patients/ consumers in India’s rural and semi-urban areas to take steps to mitigate the effects of nerve damage,” commented Milind Thatte, Managing Director, P&G Health India.


  • Symptoms of Vitamin B deficiency include numbness, tingling, prickling, and burning sensations in the hands and feet.
  • Vitamin B deficieny may lead to nerve damage, impacting their quality of life including reduced physical abilities and sometimes affect sleep.
  • Various epidemiological studies from India showed wide prevalence of nerve damage varying from 5 to 2400 per 10,000 population in different community studies.1 The estimates on prevalence of nerve damage in India vary widely from 13.1–45.0% in different populations which could be attributed to different types of diabetes.2

“P&G Health has been relentlessly working towards raising awareness around nerve care among the masses through its insightful campaigns. Through “Ab Feel Karega India”, we intend to inform the masses how they can improve their nerve health with early diagnosis and treatment. Our extensive online and on-ground interventions are a testament of our collective efforts to encourage and educate the consumers in rural areas to identify symptoms of nerve damage and ensure improved treatment outcomes for them,” shared Vijay Pampana, Marketing Director, P&G Health India.

[1] Ann Indian Acad Neurol. 2017 Jul-Sep; 20(3): 173–184.)
[2] DIABETICMedicineDOI: 10.1111/j.1464-5491.2008. 

Inspired by symptoms such as numbness and tingling felt by those suffering from Vitamin B deficiency, P&G Health Neurobion’s ‘Ab Feel Karega India’ campaign will be further leveraged through a TVC film accentuating on how those with the condition are not able to feel the same joy and delight when going about routine activities, thus, negatively impacting their quality of life and consequently their emotional wellbeing. 

P&G Health is committed to initiate and support research in the area of nerve health.
An in-vitro study initiated by P&G Health found that neuronal health, as defined by cell viability, neurite growth and the generation of a healthy neurite network significantly improves when nerve cells were grown under vitamins B1, B6, and B12*.

  • In the absence of B vitamins, cell viability was impaired and thus neurite growth at day 3 – 4 was seen decreasing area of cell body clusters and reduced neurite length.
  • The study showed that when Vitamin B1, B6, and B12 were added to nerve cultures, there was an increase in total neurite length of 124% and an increase in the total cell body area of 55%.
  • Nerve network of cells nourished with B1, B6, and B12, also doubled.

 *The in-vitro study was done with healthy nerves cell.


The campaign includes raising further consumer awareness through online and offline activations, Screening camps, Healthcare professionals and Pharmacists Scientific Forums, and activations such as the ‘Museum of Touch through a first of its kind Nerve cafe’’, which brings to life everyday challenges faced by people suffering from nerve damage and highlight the role of timely diagnoses and treatment.

P&G Health will also be bringing together globally renowned multidisciplinary medical experts in the field of neuropathy with healthcare professionals across Asia Pacific, Middle East, India, and Africa region to unveil guidance on effective management of nerve damage.

For more information on attending the ‘Demystify Peripheral Neuropathy’ forum, please write in to our media contacts, or click here to register for the webinar as a media professional:

Disclaimer: Indications of Neurobion may differ in different countries, please check with your local healthcare professionals for more information.